Las Vegas Sun

April 21, 2019

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Gold Strike casino in Jean being rebranded as Terrible’s

Gold Strike

Sam Morris

The Gold Strike hotel and casino in Jean is shown in this file photo.

Motorists traveling on Interstate 15 between Las Vegas and Southern California will notice a change to the lone hotel-casino in Jean.

The Gold Strike will be rebranded Thursday as Terrible’s Hotel and Casino after JETT Gaming, a division of Terrible Herbst, recently renovated the property.

JETT Gaming, which purchased the property in 2015, has updated the hotel rooms, slot areas, lounge and movie car display, and has added the Off-Road Hall of Fame.

“It is time for us to put the Terrible’s brand on the building,” said Barry Phillips, executive director of marketing for JETT. “We invite I-15 travelers and Las Vegas locals alike to come in and experience the new and refreshed casino, hotel and all its amenities.”

The renaming of the property, about 30 miles outside of Las Vegas, gives Terrible Herbst an even larger presence in Jean. Earlier this year, the company opened Terrible’s Road House, dubbed the world’s largest Chevron store, on the other side of the interstate.

Terrible’s Road House includes 50,000 square feet of retail space, 96 gas pumps, a drive-thru White Castle, Red Bull lounge, Monster Energy lounge, a candy village and an Advance Auto Parts store.

This marks the third time a Terrible’s branded casino has popped up in recent years in Southern Nevada.

The Silver Sevens at Paradise and Flamingo roads was formerly a Terrible’s hotel-casino, but changed to Silver Sevens in 2013. Additionally, the company has a Terrible’s Road House casino in Pahrump and a Terrible’s Casino in Searchlight.