A mobile billboard promoting the Atomic Saloon Show is seen on the Strip, Thursday, Nov. 7, 2019
Tuesday, Dec. 3, 2019 | 2:57 p.m.
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Clark County commissioners voted unanimously today to pass safety regulations for mobile billboard trucks.
Commissioner Jim Gibson, whose district covers the Strip, said there have been instances of unsafe vehicle maneuvers and billboards tipping over in the wind. The vehicles, which feature large electronic screens for advertising, routinely roam the Strip.
The ordinance, effective Jan. 1, requires businesses to pay a $500 fee to register each vehicle and prohibits trailer-drawn billboards.
It also limits the overall size of vehicles to 32 feet long and 8.5 feet wide. The trucks will be prohibited from operating in winds over 35 mph.
The ordinance also bars mobile billboard trucks from parking in residential neighborhoods and from making U-turns.
The ordinance does not limit the number of mobile billboard trucks.
“Quite honestly, we’re not really sure how many are out there,” Gibson said. “We intend to study the effect of this regulation from day one.”
The motion came with the support of a number of mobile billboard companies.
“It’s in the industry’s interest to promote public safety on the Las Vegas Strip, the most important stretch of asphalt in our state,” said Rory Reid, an attorney representing Kre8 Media Outdoor Advertising.
Reid said the owners of Kre8 take pride the their safety standards but not everyone in the industry meets the same standards.
Reid said Kre8 was happy to offer insight and expertise on the new ordinance. “It’s not often you have a company raise its hand and say, ‘Here I am, please regulate me,’” he said.
