Las Vegas Sun

April 18, 2024

Fashion Show mall rebranding to focus on creativity, inclusivity

Retail on the Strip

Steve Marcus

An exterior view of the Fashion Show Mall on the Las Vegas Strip Tuesday, Aug. 8, 2017.

As part of a rebranding campaign, the Fashion Show mall, a 2 million-square-foot shopping and dining complex on north Strip, will offer visitors a more focused “creative” experience, General Manager Brent Gardner said.

The shift will showcase and embrace “personal expression” and “creativity while promoting the ideology of fearlessness and inclusivity,” according to a news release.

The rebranding will include a new Fashion Show logo.

“We strive to be a destination that welcomes every shopper and provides unique experiences at every turn,” Gardner said in a statement. “The world around us is continuously changing, and as we work to grow and evolve with our industry and community, we are excited to continue our efforts by creating unrivaled events and offerings all while re-introducing our brand to the world.”

Fashion Show has more than 250 retailers and over 30 restaurants.