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Justin Timberlake Shriners Open is much more than a golf tournament

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Darrin Bush/Las Vegas News Bureau

Jonathan Byrd, left, pictured with Justin Timberlake, won a three-man playoff with a hole-in-one on the fourth extra hole at the Justin Timberlake Shriners Hospitals for Children Open at TPC Summerlin on Oct. 24, 2010.

Robin Leach's Vegas DeLuxe

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Justin Timberlake at TPC Summerlin on Oct. 19, 2010

Justin Timberlake at TPC Summerlin on Oct. 19, 2010. Launch slideshow »

Justin Timberlake Pro Am Open: Oct. 20, 2010

The 2010 Justin Timberlake Shriners Hospitals for Children Pro Am Open golf tournament at TPC Summerlin on Oct. 20, 2010. Launch slideshow »

2010 Justin Timberlake & Friends

Justin Timberlake & Friends featuring Sir Elton John, Diddy and Dirty Money, Christina Aguilera, Salt-n-Pepa, T-Pain, Lady Antebellum, Selena Gomez and Free Sol at Theater for the Performing Arts in Planet Hollywood on Oct. 23, 2010. Launch slideshow »

2010 Justin Timberlake Shriners Hospitals for Children Open-Media Day

Golfer Martin Laird addresses the audience Tuesday during media day for the 2010 Justin Timberlake Shriners Hospitals for Children Open at TPC Summerlin. Laird won the tournament in 2009. Launch slideshow »

Justin Timberlake Pro-Am Tournament

Comedian George Lopez, right, messes with Oscar De La Hoya as he tries to putt on the 18th green during the pro-am portion of the 2009 Justin Timberlake Shriners Hospitals for Children Open golf tournament Wednesday, Oct. 14.
Launch slideshow »

Editor’s Note: Today’s guest columnist is Adam Sperling, director of the annual Justin Timberlake Shriners Hospitals for Children Open at TPC Summerlin, while Robin Leach takes his well-deserved annual vacation to Europe (follow him on his travels at twitter.com/robin_leach). Every day, a new column, plus the usual Strip Scribbles, Tonight’s Tips and Tomorrow’s Teases -- and you never know what Robin will dig up in the wine country north of Rome, so please check back daily.

By Adam Sperling

Those of us at the Justin Timberlake Shriners Hospitals for Children Open at TPC Summerlin believe that we have one of the longest and most exciting tournament week calendars on the PGA Tour. This year, our tag line is “more than just a golf tournament.” That’s because we’re a 10-day-long series of events and activities that celebrate the world-class pediatric care and medical research provided by the 22 Shriners Hospitals for Children in North America, as well as the important work of other organizations supporting children and families in Southern Nevada.

On Saturday, Sept. 24, the tournament’s 10-day schedule kicks off with a Shriners Hospitals for Children Outreach Clinic at Healthcare Partners of Nevada Clinic in Henderson. Doctors from Shriners Hospitals in L.A. meet with patients and prospective patients from Southern Nevada. On Monday, health care professionals, administrators and patients from the hospitals meet with tournament sponsors, players, volunteers and VIPs at our Fore the Children Breakfast at TPC Summerlin.

Because the Shriners fraternity and Shriners Hospitals for Children are committed to helping children and families, the tournament donates the golf course and other resources to worthy children and family-focused organizations in Greater Las Vegas.

On Sunday, Sept. 25, the Goodie Two Shoes Foundation hold its Second Annual Rockin’ Walk. As many as 1,000 walkers are expected to participate and raise money to help the foundation provide disadvantaged children with properly fitting shoes and socks. Later that afternoon, the tournament hosts the Dennis Walters Golf Show, a free event to inspire children of all ages as Dennis, who is paralyzed from the waist down, is among the world’s greatest golf trick shot artists.

Thanks to United Healthcare, Team Smile’s volunteer dentists and dental health care professionals visit the tournament Monday to treat more than 250 underserved children from Las Vegas under the tents on the tournament grounds, while UNLV alumni and 2010 Deutsche Bank champion Charley Hoffman holds his Pro-Am Tournament to benefit six Las Vegas-based charities, including the Juvenile Diabetes Research Foundation and Blessings in a Backpack.

On Tuesday, the Kick Off Your Heels Luncheon in The Hill highlights the Women’s Day festivities, in which 350 women are expected to attend the event to raise money for the hospitals.

While Justin Timberlake and some of the biggest names in golf and entertainment are competing in the MGM Resorts International Pro-Am on Wednesday, more than 100 leaders from Las Vegas nonprofits attend the Second Annual Survival School for Nonprofits in a tent at the tournament. A service of the Luxury Marketing Council of Las Vegas and sponsored by Wells Fargo, the Survival School is designed to provide information and best practices to help nonprofits survive and thrive in these difficult economic times.

Beginning Wednesday just inside the entrance to TPC Summerlin, many of the more than 50 Nevada nonprofits that participate in our Tickets for Charity Program will be educating fans about their organizations from tents donated by the tournament. Also commencing Wednesday, the Shift4-sponsored Appreciation Station, a tent overlooking the 16th green, hosts those who defend and protect our families -- local military, fire and rescue, police, FBI and National Guard representatives receive complimentary tickets to the tournament and venue.

On Wednesday night after the final putt, “Let’s hear it!” replaces “quiet, please!” as music entertainers take the stage in The Hill. All ticket holders are invited to the event the Ciroc Perfectly Smooth Soiree.

And the PGA tour competition hasn’t even started yet. Thursday is Round One, and through Sunday, the week is packed with fan enhancements like the Cobra Puma Experience, the Century Link Prism Playground, great food from popular Las Vegas restaurants and much more.

On Sunday night after the tournament champion is crowned, the Toast the Champion Celebration gets revved up in The Hill. Ticket holders and volunteers are invited to celebrate with music entertainers and the 2011 champion with complimentary cocktails provided by sponsor Nolet gin.

And wait … it’s not over. The 10-day tournament calendar concludes Monday, Oct. 3, when more than 100 Las Vegas golfers, who have made a donation to the hospitals, play TPC Summerlin, which will be in championship condition with the same pin placements as the final round the day before.

The 2011 Justin Timberlake Shriners Hospitals for Children Open … it’s more than just a golf tournament. Please join us for one or several days during our tournament. For more details on each event and to order tickets, go to JTShrinersOpen.com.

Tomorrow, VegasDeLuxe.com welcomes Jesse Waits, co-owner and managing partner of XS at the Encore and Tryst at the Wynn. Guest columnists this year include Terry Fator, Holly Madison, Donny Osmond and cast members of Jubilee!, Absinthe and Jersey Boys, along with Chefs Julian Serrano and Charlie Palmer, plus other surprises including nightlife analysis by Jack Colton.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Vegas DeLuxe on Twitter at Twitter.com/vegasdeluxe.

Follow VDLX Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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