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January 20, 2018

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Photos: Pharrell Williams hosts MAGIC party at Pure in Caesars Palace


Denise Truscello/WireImage/

Pharrell Williams and Swizz Beatz celebrate at Pure in Caesars Palace on Wednesday, Aug. 21, 2013.

2013 MAGIC: Pharrell Williams at Pure

Pharrell Williams performs at Pure in Caesars Palace on Wednesday, Aug. 21, 2013. Launch slideshow »

Grammy Award winner Pharrell Williams, in town for the MAGIC fashion convention with Liberty, took over the main stage at Pure in Caesars Palace early this morning for a performance and to celebrate the 10th anniversary of his clothing company, Billionaire Boys Club.

It was just after 1 a.m. when he hit the red carpet to pose for photographers. Pharrell invited hip-hop recording artist and record producer Swizz Beatz to the celebration, and the duo partied at a VIP table on the main stage with dozens of guests.

Just after 1:30 a.m., Pharrell welcomed partygoers before launching into his set that included “Happy” (from “Despicable Me 2”), “Get Like Me," “Frontin,’” “Blurred Lines” and more. Swizz Beatz and Pharrell took turns showing off their dance moves, taking cameras from fans to capture up-close videos and getting guests to dance and sing along.

The duo asked fans if they wanted the show to continue, and, after dividing the room into three sections to get clubgoers to compete, they continued for what ended up being a two-hour performance. Confetti flew through the air as Pharrell was presented with a three-tiered cake in honor of his celebration.

Thanks to Denise Truscello of WireImage for her photo gallery.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

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