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January 19, 2018

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Exclusive: Jeff Beacher’s ‘Madhouse’ is returning to The Strip


Bryan Schnitzer

Jeff Beacher and David Arquette at Blush in the Wynn.

Click to enlarge photo

Mini Ke$ha and Shaquille O'Neal.

Beacher’s Madhouse

Beacher’s Madhouse in Hollywood

Outrageous impresario Jeff Beacher is returning to The Strip with his “Madhouse” party shows. Vegas DeLuxe has learned that remodeling and redecoration has begun on the former “Crazy Horse Paris” jewel-box theater at MGM Grand.

The solidly reliable Wicked Whisper & Racy Rumor is that Jeff will take over the space and open with his cast of zany characters and celebrities for Memorial Day Weekend. A proposed deal with the Pink Elephant Club from South America fell through, and “Beacher’s Madhouse” landed the space.

It will mark the 11th year of “Madhouse,” which began in a Broadway Supper Club in 2002 and expanded to the Hard Rock Hotel here in December 2003. “Beacher’s Madhouse” had a successful five-year run at the Hard Rock before he relocated it to L.A. It was a regular hangout for sisters Paris and Nicky Hilton and featured outrageous acts, exotic dancers and little people.

Its success in Hollywood for the past three years attracted celebrities that talked about the experience on Twitter, among them David Beckham, Miley Cyrus for her 19th birthday party, Britney Spears, Eddie Murphy, Ke$ha, Chris Brown, Selena Gomez, Johnny Depp, Quentin Tarantino, Demi Moore, Ashton Kutcher, Bradley Cooper, Julianne Hough, Leonardo DiCaprio, Mila Kunis, Zac Efron, Kelly Osbourne and Khloe and Kim Kardashian.

Neither Jeff nor MGM officials would comment on the rumors, but I am reliably told by an insider to expect an official announcement before the end of this month. “Crazy Horse Paris” closed Oct. 1 after an 11-year-run, and it, too, is rumored to be reopening at a new home on The Strip later this year.

Here’s an adults-only YouTube video from the L.A. club, where guests enter through a passageway behind a bookcase into a 3,000-square-foot Vaudeville theater with a birdcage banquette for VIP guests. It is fitted in a basement level of the Hollywood Roosevelt, where Jeff has a five-year, $25 million deal.

I’m told that the existing “Crazy Horse Paris” venue will be extended onto the casino floor for the “Madhouse” club. For Super Bowl XLVII weekend, “Beacher’s Madhouse” relocated to The W in New Orleans, where “Madhouse” fan and NBA legend Shaquille O’Neal showed up to cheer on Mini Ke$ha.

Jeff describes his shows -- high-energy productions of music, dance, comedy and an ever-changing cast of characters with shock and sex appeal -- as the best of 20th century American entertainment.

When he launched “Madhouse” here on New Year’s Eve in 2003, he promoted the show by wearing a Speedo in a maintenance worker disguise and belly flopped into the 10,000-gallon fish tank in Rain Forest Cafe at MGM Grand. It won him the distinction of being barred from MGM properties for a year.

All is obviously forgiven!

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

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