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October 23, 2017

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Photos: Oscar Goodman’s whirlwind book launch for ‘Being Oscar’ ends with burgers at Smashburger


Tom Donoghue/

Oscar Goodman’s “Being Oscar” bash and book signing at The Mob Museum in Downtown Las Vegas on Saturday, May 25, 2013.

Being Oscar Book Signing at The Mob Museum

Oscar Goodman's Launch slideshow »

Being Oscar at Downtown Mob Museum

Oscar Goodman's Launch slideshow »

Oscar Goodman at The Mob Museum/Richard Corey

Click to enlarge photo

Burgermeister and former Las Vegas Mayor Oscar Goodman works the grill at Smashburger to celebrate National Burger Day on Tuesday, May 28, 2013.

By now, everybody from New York to Las Vegas knows that our former three-term Mayor Oscar Goodman has a bestseller on his hands with the publication of his memoir “Being Oscar.”

When I caught up with him in the whirlwind of autograph and photo sessions that stretched nonstop for six days after his jet-set, two-day, round-trip promotions in Manhattan, he told me, “The movie version is next. And a second book will be coming!”

In The Big Apple, he even had dinner with star chef Daniel Boulud, who last week revealed that he’s returning to Las Vegas to team with The Venetian and the Palazzo for two new restaurants. “One of the best meals of my entire life,” chuckled Oscar, “and very expensive!”

Our contributing photographer Tom Donoghue captured Oscar just about everywhere throughout the Las Vegas Valley: It was definitely him and not a masked man. Although for two appearances at The Mob Museum Downtown, there were plenty of Oscar masks for one amazing photo shoot. Oscar’s image is now even on T-shirts complete with his trademark pinstriped suit.

The excitement began at Oscar’s steakhouse Beef, Booze & Broads in the Plaza Downtown. The line of fans was already out the door a half-hour before he arrived. That first-night celebration continued via Downtown bus tours, with Oscar as official guide over his accomplishments while in office — and even out to Walmart stores.

Today, he smashed burgers and worked the lunch grill at Smashburger on Maryland Parkway in honor of National Burger Day. Everybody with the last name Burger or its 200 variations received a free burger from Oscar, as he played Burgermeister, and an autograph for buying his book in the Barnes and Noble pop-up bookstore there selling copies of “Being Oscar.”

Our preview coverage posted last week also links to our three-part interview with him. Oscar told me: “Look at the turnout everywhere we go. I’m loving this. We have a big, supersized hit on our hands. It promotes Vegas right across the country.”

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

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