Las Vegas Sun

January 20, 2018

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South Point GM Ryan Growney: ‘Las Vegas Cowboy Central’ expands with Priefert Pavilion


Tom Donoghue/

South Point GM Ryan Growney, in the suit, and South owner Michael Gaughan play blackjack with a Clydesdale named Elite and a Dalmatian named King at South Point on Friday, Oct. 12, 2012.

Budweiser Clydesdales at South Point

Attendees get an up close look at the Budweiser Clydesdales during an appearance at the South Point Arena Thursday, Feb. 20, 2014. Launch slideshow »

Horse, Dog, Two Men Play Blackjack at South Point

South Point GM Ryan Growney, in the suit, and South owner Michael Gaughan play blackjack with a Clydesdale named Elite and a Dalmatian named King at South Point on Friday, Oct. 12, 2012. Launch slideshow »

Robin Leach has finished his annual summer vacation under the Tuscan sun in Italy, and many of our Strip personalities again stepped forward in his absence to pen their own words of wisdom. As Robin enjoys the final birthday week of his working vacation with his family, we continue today with our popular guest columns. Here is Ryan Growney, general manager of South Point on how he continues the “Las Vegas Cowboy Central” traditions.

The city of Las Vegas, known for its endless events and entertainment options, has become the premier stomping grounds for cowboy boots and equestrian action as the center of the rodeo world each year.

This didn’t happen overnight, and as national popularity for rodeo sports grows, so grows South Point’s involvement. This year will be a special one for us as we open Priefert Pavilion, which is the continuation of a decades-long vision sustained by the Gaughan family.

Rodeo has played a large role in Las Vegas’ event lineup for more than two decades, but what many don’t realize is that the industry expands far beyond bull riding and barrel racing.

South Point owner Michael Gaughan’s wife, Paula, first envisioned building the South Point Arena and Equestrian Center to accommodate the unique and grandiose nature of events in the equestrian world. Recognizing the potential this facility created for Las Vegas and South Point, our state-of-the-art facility grew to include more than 1,200 climate-controlled stalls, an indoor practice arena and a 4,600-seat show arena.

For the past eight years, our history and personal tie to the rodeo world has allowed us to work with some of the most unique equestrian events in the world. With more than 31 weeks of equestrian and rodeo events scheduled in 2014 alone, our arena has gained worldwide recognition for its first-class services and the respect we have for our city’s western heritage.

Because of South Point’s legacy as “Las Vegas Cowboy Central,” we are home to a variety of events including the Arabian Breeders World Cup, Cowboy Mounted Shooting Association’s Western U.S. Championship, Indian National Finals Rodeo, multiple National Cutting Horse Association events and our largest annual event: the World Series of Team Roping.

Because our reputation has created an opportunity to attract business to Las Vegas, we decided to expand on our current facility to be able to provide the best accommodations for premier events within our original arena and the new Priefert Pavilion. The multimillion-dollar expansion offers an additional 100,000 square feet to our existing arena, which includes two new climate-controlled competition areas for a total of three arenas.

We will now continue to grow our arena vision through a partnership with Priefert Manufacturing. The Priefert family is one of the most prominent families in the rodeo, ranch and farm industry, and together we will drive Las Vegas-based rodeo events to another level.

With the addition of Priefert Pavilion, we are not only able to help our current events expand but also we are opening the doors for new events of a much-larger scale to South Point and the Las Vegas community.

South Point has always recognized the vibrant nature of the horse world and the exciting viewing opportunities these events present for attendees. With the doors now open to our Priefert Pavilion, combined with the South Point Arena and Equestrian Center, we are excited to continue to offer a top-tier facility that is unrivaled by any in design, customer service, event calendars and atmosphere.

Be sure to check out our other guest columnist today, Greg Costello, one of the Las Vegas nightlife veterans behind the new app PartyPetition. On Sunday, we have our two final guest columns this summer with Nina DiGregorio and Mark OToole.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

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