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September 25, 2017

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Planet Hollywood headliner Britney Spears gets intimate … with apparel


Denise Truscello/WireImage/

Opening night of Britney Spears’ “Britney: Piece of Me” on Friday, Dec. 27, 2013, at The Axis in Planet Hollywood.

Britney Spears Arrives at Planet Hollywood

Britney Spears arrives at Planet Hollywood on Tuesday, Dec. 3, 2013. Launch slideshow »

‘Britney: Piece of Me’ Opening Night

Opening night of Britney Spears’ “Britney: Piece of Me” on Friday, Dec. 27, 2013, at The Axis in Planet Hollywood.

Launch slideshow »

Pop princess Britney Spears, whose resident show “Britney: Piece of Me” is at the Axis at Planet Hollywood, is launching a sleepwear-apparel line, the Intimate Britney Spears, with retail partner Change Lingerie, a company with more than 180 stores worldwide.

Intimate Britney Spears launches Sept. 9 with an event in New York City featuring an appearance by Spears — probably not solely in the lingerie — and will be on sale online at in the United States and Canada.

Spears is bringing her vision of sleepwear to life with pieces for every woman to feel beautiful. The Intimate Britney Spears features 10 romantic lines of intimate apparel.

The Intimate Britney Spears offers feminine lingerie sets, vintage-inspired bustiers and kimonos and relaxed loungewear including jersey camisoles, sweats and shorts. IBS also features detailed shoulder straps and embellishments as well as crochet edges, lace trim and satin ribbons.

“Every woman should feel confident and beautiful in everything she puts on. My vision for the Intimate Britney Spears is to create pieces that are sexy, luxurious and comfortable at the same time,” Spears said in a news release. “I am excited to introduce this collection because I feel that we accomplished exactly that.”

Products are $17 to $79 and will additionally be sold online at and boutique retailers throughout the United States and Canada.

“We are thrilled to build a global intimate-apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident that there is something for everyone to love,” said Claus Walther Jensen, CEO and founder of Change of Scandinavia A/S.

Follow the Intimate Britney Spears on Twitter @IntimateBritneySpears and at

Don Chareunsy is senior editor for arts and entertainment of the Las Vegas Sun.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Sun A&E Senior Editor Don Chareunsy on Twitter at

Follow Robin Leach on Twitter at

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