Wednesday, June 4, 2014 | 9:06 p.m.
Hershey’s Chocolate World ribbon cutting
Oscar Goodman at Hershey’s Chocolate World
It didn’t take more than a few seconds for former Mayor Oscar Goodman, with his showgirls on hand for him, to find a new use for Hershey’s Chocolate Kisses at Tuesday morning’s opening of Hershey’s Chocolate World at New York-New York.
Dropping two of the world-famous Kisses into his trademark martini glass of gin, he declared it a “kiss-a-tini” and said that it was pretty good. Hershey Foods executives, among them Senior Vice President of Chief Growth and Marketing Michael Wege, helped give away 1 million Hershey’s Chocolate Kisses to tourists and residents on the Strip.
Also on hand for the official ribbon cutting: New York-New York President and COO Cynthia Kiser-Murphey and Congresswoman Dina Titus, who posed for a photograph with a Reese’s Peanut Butter Cup mascot. After the ribbon was cut, blue and gray balloons were released into the sky about the Strip.
Inside the new, interactive flagship store, a custom 11-foot, 800-pound replica of the Statue of Liberty carved from milk chocolate and a statue of the Empire State Building made from 1,800 Hershey’s bars welcome visitors. Also inside the two-level store are beloved Hershey brands Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers and Twizzlers — among 800(!) candy and chocolate offerings.
“Las Vegas is one of the country’s top tourist destinations and the perfect place to bring one of America’s most iconic brands to life,” said Mike. “Visiting Hershey’s Chocolate World, our guests will enjoy an interactive space where they can taste new treats, personalize sweet gifts and create keepsake photos. These experiences are sure to draw candy lovers from what is arguably the most exciting street in the world and inspire sweet Las Vegas memories.”
Cynthia Kiser-Murphey, president and COO of New York-New York, said of the 13,000-square-foot store, “This is an exciting day for us. We began conversations with Hershey years ago with a vision to deliver the city’s sweetest attraction. We recognize that visitors to Las Vegas seek one-of-a-kind experiences, and we believe the Hershey’s Chocolate World experience will immediately become a must-see attraction on the Strip.”
Hershey’s Chocolate World also is a result of the efforts of Chocolate Experiences Inc., which has partnered with Hershey Company to expand Hershey’s Chocolate World attractions in North America.
“We are pleased to officially open the doors to the Hershey’s Chocolate World experience on the Las Vegas Strip,” said Dino DiCienzo, president of Chocolate Experiences Inc. “We feel that Las Vegas is an optimal destination to bring this experiential concept to life.”
Hershey’s Chocolate World invites guests to create their own Hershey’s Happiness via interactive experiences. Visitors can customize candy wrappers, choose Hershey’s Kisses and Jolly Ranchers flavors and select favorite Reese’s products, including adding more chocolate or peanut butter.
Our thanks to contributing photographer Tom Donoghue of Donoghue Photography and Christopher DeVargas of the Las Vegas Sun for their, ahem, sweet photo galleries. Super sweet! Thanks also to Christopher Rauschnot @24kMedia on Twitter for his two videos posted on YouTube.
Tom also shot a photo gallery of Hershey’s Chocolate World a month ago when the sign for the store was put into place.
Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
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