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March 24, 2019

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2015 CES: ‘Hardcore Pawn’ star Seth Gold is on the prowl in Las Vegas

TruTV’s ‘Hardcore Pawn’


Seth Gold, Les Gold and Ashley Gold Broad star in TruTV’s “Hardcore Pawn.”

2015 CES: Day 1

The Mercedes display area features a driver's experience as well as new vehicles to explore during CES 2015 at the Las Vegas Convention Center on Tuesday, January 6, 2015. Launch slideshow »

Seth Gold of ‘Hardcore Pawn’

Seth Gold of TruTV’s “Hardcore Pawn.” Launch slideshow »

Reality-TV star Seth Gold, son of Les Gold, the controversial Detroit owner of American Jewelry & Loan featured in TruTV’s “Hardcore Pawn,” is at the 2015 International Consumer Electronics Show here through Friday.

Seth, who I last chatted with in July, is spending four days looking at products that he thinks will wind up in his pawnshop.

“It takes about 90 days for merchandise that’s bought at retail to wind up in our hands for loans,” he told me. “This is my third consecutive CES trip to Las Vegas, and I’m the only pawnshop that is a distributor for Dr. Dre’s Monster Headphones.

“I see all the brands here, and then I know what to expect 90 days later. I’m especially interested on this trip checking out all the cutting-edge, high-end watches and the wrist devices that do everything.

“I know they’ll be in high demand this spring, and then three months from being purchased, we’ll start getting them as pawn items with another huge demand for them.

“The main idea, of course, is that 70 to 80 percent of my customers will come back to pay off the loan and reclaim their product, but many don’t, and that’s when we resell them at about 70 percent of the cost.

“Last year I was so impressed with CES, I bought a new curved TV, and they’ve even shown up in our stores.”

You can read my interview with Seth’s sister, Ashley Gold Broad, that we posted at Vegas DeLuxe on June 12. Season 9 of “Hardcore Pawn” premiered Dec. 29, solving the cliffhanger from Season 8 of how to dispose of a haul of high-end Picasso and Rembrandt art.

Said Seth: “Art gallery experts actually thought they were real, but they weren’t as authentic as we would have liked. We had to bring in art museum experts to value them. They would have been worth hundreds of millions if they’d been the real thing.”

Robin Leach has been a journalist for more than 50 years and has spent the past 15 years giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

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