Las Vegas Sun

January 19, 2019

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Guest Columnist:

Bobby Reynolds of AEG Live: Who makes the Entertainment Capital of the World tick?

Guest Columnist Bobby Reynolds

Erik Kabik /

Guest columnist Bobby Reynolds, vice president of booking at AEG Live Las Vegas.

Guest Columnist Bobby Reynolds

Imagine Dragons at the Joint on Monday, Dec. 30, 2013, in the Hard Rock Hotel Las Vegas. Launch slideshow »

Kenny Chesney at the Joint

Kenny Chesney's Launch slideshow »

Lorde at the Joint

Lorde performs at the Joint on Tuesday, Sept. 30, 2014, in Hard Rock Hotel Las Vegas. Launch slideshow »

Editor’s Note: As Robin Leach wraps his summer travels in Italy to return to the United States, many of our Strip personalities have stepped forward in his absence to pen their words of wisdom.

We continue today with Bobby Reynolds, vice president of booking at AEG Live Las Vegas and one of the Las Vegas entertainment kingpins who books the stars to keep our showbiz city on top, and Bryan Kroten, vice president of marketing for Maverick Aviation Group, parent company of Maverick Helicopters, who hosts thousands of tourists every year to the wonders of our desert kingdom and its surrounding attractions. Here’s Bobby:

Sometimes, I think to myself that I have the best job in the world. Then Robin Leach walks into the room, and I quickly realize that I have the second best job in the world.

While Robin has “champagne wishes and caviar dreams,” I wanted to take a moment to think about how lucky I am. I live in my favorite city (Las Vegas), I have a job I dreamed about growing up, I have a fantastic girlfriend, and I am blessed with a great family and awesome friends.

I’m sitting at my desk right now listening to the new album “Beneath the Skin” by Of Monsters & Men (this is not a shameless plug; the band is playing in town, but it is not one of my concerts!).

Writing this article has me reflecting on all of the entertainment opportunities this city has to offer. Today alone, I prepared five offers for five artists to help us launch the opening season of a new Las Vegas arena, which is set to open next April.

AEG Live, my employer, is partner in the new development with MGM Resorts International. The venue will bring a world-class arena to the Strip, and I am tasked with bringing entertainment to it — what an amazing honor and dream come true for a concert promoter.

While I cannot share what exactly I am working on, I will tell you that anything less than mind-blowing will be a failure. I love the pressure, and my team and I thrive on it. I cannot wait to see the fruits of everyone’s labor come to life 10 months from now.

The reason I get to live in this awesome city is because of the work I do at the Hard Rock Hotel Las Vegas. Unless you’re living in one of the caves off Blue Diamond, you’re aware that Hard Rock Hotel has the world’s best rock ’n’ roll concert venue: the Joint.

The Joint is a treat of a venue for bands and fans alike. I’ve lived and worked in many cities in this great country, and I’ve been to thousands of concerts around the world. I promise when I say, “The Joint is the best place to see a rock show.”

Three levels of great sound, a tiered floor to ensure that everyone standing and watching the show can actually see the show, three massive bars, seven high-end suites, and the best load-in for a band and crew are just a few reasons this room is a favorite to people in the music business and ticket buyers.

I’m on the goal line of confirming another resident artist, but today’s focus is New Year’s Eve and figuring out that plan. Las Vegas is the most competitive market in the world, and NYE is the most competitive night of the year. It’s my least favorite annual show to book but oftentimes the most rewarding.

My job is very stressful. No, I am not saving lives or performing surgery, but I promise you that it’s stressful. The properties for whom we represent find their lifeline in their concert programming. We need an active and diverse lineup for concert venues to succeed, and, I must say, we do a pretty damn good job at it.

For all the stress my team and I handle, the payoff is totally worth it. If you haven’t seen a show at the Joint, please visit us. We want you to have the best concert experience of your life. We want you to make your memories with us.

That’s my favorite part of my job. It’s not meeting the bands, it’s not having an all-access pass. It’s seeing the fans walk out of the Joint smiling from ear to ear. It’s seeing a guy kiss his girl and ask her, “How amazing was that?!”

It’s seeing a group of people high five and talk about a particular part of the show that blew their mind. That’s what gets me. I love my job, and I love my city.

Thanks to AEG Live, the Hard Rock Hotel and the fans for making my dreams come true!

Check out our other guest column today from Bryan Kroten, vice president of marketing for Maverick Aviation Group, parent company of Maverick Helicopters. On Sunday, we turn the spotlight on kitchen beauty expert Heather Marianna and her journey in search of beauty secrets in Morocco and who has teamed with reality-TV star Farrah Abraham for a new product line of natural cosmetics, plus Mosaic member Josh Huslig, who explains how those guys make all that noise without any musical instruments.

Robin Leach of “Lifestyles of the Rich & Famous” fame has been a journalist for more than 50 years and has spent the past 15 years giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at

Follow Las Vegas Sun Entertainment + Luxury Senior Editor Don Chareunsy on Twitter at

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