Published Thursday, April 14, 2016 | 4:01 p.m.
Updated Thursday, April 14, 2016 | 4:21 p.m.
I don’t have a clue as to what “burlesque bingo” is, but I am assured that this won’t be your “Grandma’s bingo.” I can only assume that if you win your straight or diagonal lines, you shed one item of clothing — or not, and the caller strips down instead!
Sailor Jerry’s brand ambassador Ashley Marsh is launching the game, and its new twist, at this weekend’s 19th Viva Las Vegas Rockabilly festival at the Orleans starting today and continuing through Sunday. The rockabilly festival of fun has grown to be the largest event of its type anywhere in the world.
Bands and fans arrive in Las Vegas from all over to play and listen to rockabilly and 1950s music. The fun includes a classic car show, vintage fashion show, dance lessons and competitions, tiki pool parties, swimsuit contests, pin-up beauty tips and contests, bowling challenges, burlesque bingo and elegant striptease contests.
More than 120 vendors will be on hand, and Ashley has set up a Sailor Jerry Tattoo Lounge offering artwork. Sailor Jerry might be the most famous rum purveyor in the world who was the original pinup tattoo artist for sailors on shore leave. His real name is Norman Collins, and today he’s busy ensuring his rum supply around the globe.
So, in his absence, I put my questions to Ashley:
What makes Viva Las Vegas the largest rockabilly gathering in the world?
Viva Las Vegas has been featuring bands and hosting rockabilly fans from all over the globe since 1998. The four-day music festival showcases the largest collection of 1950s music, classic cars and burlesque performers in the world.
What does the pinup model/rockabilly style mean to you?
The pinup/rockabilly style is iconic and has shaped popular culture. The imagery represents a culture of independent thinkers who follow their passions.
As the undisputed father of old-school tattooing, Norman Collins was known for his flash art and often inked pin ups on sailors serving during WWII. The imagery has lived on and become a part of American history.
What is it about Viva Las Vegas that makes Sailor Jerry get so heavily involved with the weekend?
Viva Las Vegas is a celebration of individual style and truly embodies the values and unapologetic attitude of our rum’s namesake, Norman “Sailor Jerry” Collins, who was often quoted saying, “My work speaks for itself.”
What are you planning for the weekend that fans should know about and check out?
Sailor Jerry Spiced Rum will be celebrating during the duration of Viva Las Vegas with evening events at the Orleans: Burlesque bingo, a bowling competition Friday and the unveiling of Norman’s Garage on Saturday. Special guests and badass surprises are to be expected!
What can you tell us about the Sailor Jerry pop-up garage that is making its debut to the public at Viva?
Following our tradition of bringing our latest and greatest in event activations, we have chosen Viva Las Vegas to unveil Norman’s Garage! Norman’s Garage is a 1960s-styled garage with the soul of a classic Sailor Jerry party.
How did you get custom painter Michael “Buck Wild” Ramirez to be involved and present at the garage with you?
Sailor Jerry has a shared passion with Buck for outside-the-lines artistry. When we were looking for an artist to custom paint our 47 Knucklehead a few years ago, getting Buck involved was a no-brainer.
We are bringing the bike to Norman’s Garage on Saturday, and Buck will be there live painting Biltwell helmets for us.
Its new this year, Sailor Jerry presents burlesque bingo? Sounds risque. What can fans expect?
I don’t want to give anything away, but I will say its not your Grandma’s bingo.
What are you most excited about this weekend?
Each year, we try to change it up for all of the rockabilly fans, but there is one constant: It’s one hell of a party! I’m excited to continue to share the Norman “Sailor Jerry” Collins’ story and the rum that he inspired with new and old friends.
Is there anything can’t miss that you encourage attendees to check out?
While all of the events are set to be a great celebration of the rockabilly culture, the car show Saturday with Norman’s Garage is definitely not an event to miss!
Here’s the Royal Robin Rundown:
THURSDAY, APRIL 14
From noon to midnight, the Sailor Jerry Tattoo Lounge is hosted by artists from Steadfast Parlor and open to attendees wanting to get inked.
Burlesque bingo is presented at 8:30 and 10:30 p.m. inside Brendan’s Irish Pub at the Orleans with international pinup models. Games also will be played at 3 p.m. Friday and 10 p.m. Saturday.
FRIDAY, APRIL 15
From 11 a.m. to 6 p.m., it’s Viva Las Bowling with Sailor Jerry’s Pin Up girls on hand to serve shots whenever a gutter ball is rolled. But they also will pick up the tab for a round of drinks if any player gets the Purple Sailor Jerry Pin as the lead in any frame.
SATURDAY, APRIL 16
Pin-up princess Dita Von Teese will fly in from Los Angeles to be at Rockabilly on Saturday afternoon for two hours to pose and sign photographs, then flies onto San Francisco for her cabaret show.
Viva Las Vegas 19 marks the debut of the Sailor Jerry Pop-Up Garage with memorabilia on display. Reality-TV star Michael Ramirez, Buck from Buck Wild Designs, will set up shop to stencil custom helmets and display his bikes.
To keep your eyes on all of the happenings, follow Sailor Jerry and Ashley on Instagram: @SailorJerry and @TheOriginalAshe.
Robin Leach of “Lifestyles of the Rich and Famous” fame has been a journalist for more than 50 years and has spent the past 15 years giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.
Follow Las Vegas Sun Entertainment + Luxury Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.
True to its namesake, The Orleans gives visitors a year-round Mardi Gras feeling with a New Orleans French Quarter environment.
Located just a short way from the center of gambling on the Strip, The Orleans offers a collection of attractions that helps to draw in a mix of locals and visitors.
In addition to the 1,885 hotel rooms and 134,000-square foot casino, the property has a 70-lane bowling center, an 18-screen movie theater, an 850-seat showroom and a 9,500-seat arena, home to the Las Vegas Wranglers hockey team.
The hotel also has 14 dining options, including Canal Street, The Prime Rib Loft, Koji Sushi Bar & China Bistro and Big Al’s Oyster Bar.