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Las Vegas Strip:

Monte Carlo to transform into Park MGM, NoMad in 2-year, $450 million rebranding

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MGM Resorts International

Design inspiration for an indoor-outdoor dining experience located off Park MGM’s lobby.

Updated Friday, June 3, 2016 | 2:29 p.m.

Click to enlarge photo

Design inspiration for Park MGM lobby.

Eleven Madison Park

Eleven Madison Park

Third Mario Batali Library Opens in L.V.

The Books for Kids/Mario Batali Foundation Library opens Tuesday, March 29, 2016, at Acelero Spring Valley Learning Center. Launch slideshow »

The two-year transformation of the Monte Carlo will begin late this year and cost some $450 million before it rebrands itself in a European-designed influence as Park MGM, including a boutique 292-room NoMad Hotel by the fall of 2018. (This is presumably the former Hotel 32 within the Monte Carlo.)

The new-look property will feature the hot and hip Manhattan restaurants NoMad and Eleven by acclaimed chefs and restaurateurs Daniel Humm and Will Guidara.

Park MGM also will be the first Southwestern home of Mario Batali’s incredible food emporium Eataly. Vegas DeLuxe has previously reported that Monte Carlo would be named with Park in its title and that Mario had found a Strip location for Eataly.

This morning’s news comes on the heels of my report this week that Justin Timberlake will play the first residency in the new, $100 million, 5,300-seat Park theater opening later this year, which my colleague John Katsilometes further confirmed this morning with follow-up news that Lady Gaga will be another resident act there.

The new partnership between MGM Resorts International and New York-based Sydell Group brings billionaire investor Ron Burkle further into the MGM corporate empire. Sydell is a partnership between Ron (formerly of the Fresh and Easy grocery stores here) and founder Andrew Zobler and operates trendsetting hotels including the NoMad in New York, the Line in Los Angeles and Freehand in Miami and Chicago.

Billionaire Ron’s Yucaipa Co. venture capital fund has part ownership in the Pittsburgh Pirates, and Ron is partnered with Ashton Kutcher in Seat Geek and AirBnB.

Ron became the outright owner of Light Nightclub and Daylight Beach Club at Mandalay Bay last October when I reported that Hakkasan Group had sold it to him for Colin Comer and John Pettei’s new management company. Now I’m hearing initial Wicked Whispers & Racy Rumors that former Light Group owner Andy Massi is again taking over the two clubs he once owned.

The collaboration of Park MGM and NoMad will be a property-wide transformation of all public and guest spaces, including the food-and-beverage offerings of both hotels.

A prominent feature among Sydell Group’s portfolio of properties is the restoration and reimagination of historic buildings into unique hospitality experiences alongside award-winning F&B.

“We are thrilled to partner with Sydell Group as we enter the final phase of transforming the neighborhood that we believe represents Las Vegas’ true entertainment epicenter,” said Bill Hornbuckle, president of MGM Resorts

International, in a news release this morning.

“Coupling MGM’s rich legacy of hospitality and entertainment with Sydell Group’s expertise in creating hotels that cultivate a strong sense of place will result in a destination that celebrates the history of Las Vegas and ushers in a new era.”

Andrew Zobler, founder and CEO of Sydell Group, added in the new release: “The collaboration between MGM Resorts and Sydell felt very natural for NoMad in Las Vegas and Park MGM. MGM is the preeminent operator of casino resorts and has extensive expertise leveraging unique guest experiences across properties with great scale.

“Sydell Group has a growing collection of brands focused on authentic offerings, a residential feel and the ability to connect with like-minded collaborators at the forefront of design and food and beverage. Together, we have been able to meld these approaches into a property that will have real soul.”

Bill amplified that the new Park MGM brand will be expanded to other cities: “We are particularly excited that this partnership also allows us to expand the new Park MGM brand into traditional hospitality ventures in key gateway cities.”

Mario’s Eataly has been a monster sensation since opening in Manhattan in August 2010 and still has lines to this day at the massive 50,000-square-foot megastore. Mario laughs: “It’s a grocery store with tasting rooms.” Here is a YouTube video of Martha Stewart’s tour with Mario of Eataly.

Martha Stewart at Eataly with Mario Batali

NoMad

Mario’s business partner as with his restaurants at the Venetian and Palazzo are Joe Bastianich and his mother, TV chef Lidia Bastianich. The original Eataly opened in Turin in January 2007 in a shuttered vermouth factory. It has since expanded to Rome, where I shop on my annual Italian trips, Milan, Geneva, Brazil, Munich and Istanbul. Mario and Joe expanded the U.S. operations to Chicago with a $20 million outlet.

Mario has told me often of his desire to open an Eataly in Las Vegas and had looked at a space in Summerlin. Then on his most recent visit here in March to open his third Mario Batali Foundation Library, he gave me an exclusive saying he’d begun looking at space on the Strip.

“I’ll tell you right now I was scouting yesterday a location for Eataly right here on the Strip. It will be good for everybody. I’ll give you the exclusive when we’re ready, but it’s going to happen. I can’t wait,” he told me then.

His CEO, Nicola Farinetti, said in the news release this morning: “We are very excited to bring the first Eataly to the Southwestern United States. Las Vegas will be an entirely new scene for us — we look forward to adding our Italian food, drink and culture to the energetic mix of this iconic American city.”

All 2,700 rooms at the Monte Carlo will be redesigned and renovated for the new Park MGM. The design of Park MGM will build upon the property’s history incorporating its European design influences while retaining a connection to the new The Park next door. Park MGM’s design will reflect a residential feel signature to Sydell Group not yet introduced in Las Vegas.

Working with British designer Martin Brudnizki, Sydell Group and MGM will transform the resort’s public areas with a beautiful and casually elegant design. Clean lines will define the architecture of each space combined with classically inspired European furnishings and robust art program, core to both companies’ design philosophies.

Since opening in 2012, NoMad’s New York flagship has earned accolades for its restoration of a turn-of-the-century Beaux-Arts building into a hotel that fuses the traditions of Europe’s grand hotels with a modern approach to service.

NoMad Las Vegas will draw upon the success of the original, with a distinctive luxury experience that complements the Park MGM experience. NoMad will offer a hotel experience that includes 292 guestrooms and suites; dedicated drop-off, lobby and swimming pool; and gaming, eating and drinking experiences.

Eleven Madison Park is one of the only restaurants in the country to receive three Michelin stars and the only restaurant in America in the Top 10 of the San Pellegrino list of the world’s best restaurants.

The design will be a collaboration between Sydell Group and the legendary Jacques Garcia, the French visionary behind the great Royal Monceau and Costes hotels in the French capital of Paris.

Chef and restaurateur Will said in the news release: “Daniel and I are thrilled to be bringing what we do at the NoMad to Las Vegas. We love creating fun and memorable experiences for the people who walk through the doors of our restaurants, and we can’t imagine a more perfect place to do it than in a city whose very foundation has been built around doing exactly that.”

Park MGM and NoMad Las Vegas are the final pieces of MGM Resorts’ neighborhood redesign of the central Las Vegas Strip, which began in 2009 with CityCenter and saw the recent unveiling of outdoor dining-and-entertainment district the Park and the stunning T-Mobile Arena.

Robin Leach of “Lifestyles of the Rich and Famous” fame has been a journalist for more than 50 years and has spent the past 15 years giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Las Vegas Sun Entertainment + Luxury Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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