Published Monday, June 20, 2016 | 6:58 p.m.
Updated Monday, June 20, 2016 | 9:24 p.m.
Updated at 9:24 p.m.: UFC has told employees that a report of the company being sold for $4.2 billion is false.
Here is what we reported before the denial (which story is true?!):
Yahoo Sports confirms our Wicked Whisper & Racy Rumor of imminent sale last Wednesday with this afternoon’s news that the UFC reportedly has been sold for a whopping $4.2 billion.
Zuffa, led by Red Rock Resort chiefs Lorenzo and Frank Fertitta, accepted a bid by Miss Universe and Miss USA owners WME / IMG (Ari Emanuel portrayed on HBO’s “Entourage” as Ari Gold by actor Jeremy Piven) and three others believed to include Chinese investors.
As I reported last Wednesday, UFC President Dana White will remain, but the Fertittas will be departing. They purchased the UFC in 2001 for $2 million.
The Fertittas sunk in another $40 million and were about to shut it down when UFC suddenly got up and running. The $4 billion sale must be one of the best investments ever made with a $6 million investment over 15 years.
Are the Fertittas now going to use that $4 billion to buy an NFL team? That’s a rumor Dana started during a sports radio chat show two weeks ago.
Robin Leach of “Lifestyles of the Rich and Famous” fame has been a journalist for more than 50 years and has spent the past 15 years giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
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