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March 21, 2019

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Wicked Whispers & Racy Rumors:

Confirmed?! UFC is reportedly sold for $4.2 billion; UFC denies sale

UFC 197 News Conference at MGM Grand

L.E. Baskow

UFC 197 fighters Holly Holm and Miesha Tate are faced-off by UFC President Dana White during a news conference also featuring Conor McGregor and Rafael dos Anjos on Wednesday, Jan. 20, 2016, at MGM Grand.

Updated Monday, June 20, 2016 | 9:24 p.m.

UFC 197: Fight Night at MGM Grand

Flyweight Champion Demetrious Johnson celebrates his knockout of Henry Cejudo during their UFC 197 match at the MGM Grand Garden Arena on Friday, April 23, 2016. Launch slideshow »

Updated at 9:24 p.m.: UFC has told employees that a report of the company being sold for $4.2 billion is false.

Here is what we reported before the denial (which story is true?!):

Yahoo Sports confirms our Wicked Whisper & Racy Rumor of imminent sale last Wednesday with this afternoon’s news that the UFC reportedly has been sold for a whopping $4.2 billion.

Zuffa, led by Red Rock Resort chiefs Lorenzo and Frank Fertitta, accepted a bid by Miss Universe and Miss USA owners WME / IMG (Ari Emanuel portrayed on HBO’s “Entourage” as Ari Gold by actor Jeremy Piven) and three others believed to include Chinese investors.

As I reported last Wednesday, UFC President Dana White will remain, but the Fertittas will be departing. They purchased the UFC in 2001 for $2 million.

The Fertittas sunk in another $40 million and were about to shut it down when UFC suddenly got up and running. The $4 billion sale must be one of the best investments ever made with a $6 million investment over 15 years.

Are the Fertittas now going to use that $4 billion to buy an NFL team? That’s a rumor Dana started during a sports radio chat show two weeks ago.

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