Friday, Jan. 9, 2009 | 5:55 p.m.
A DeLorean and music, what could be better? Well actually, it is more like what could be worse. DeLorean DMC-12s were not originally constructed with acoustics in mind within the cabin space. Outfitting a DMC-12 with one of the newer high-end, base-thumping, after-market audio systems would prove painful not only in the sense that it would trash the car's original classic look, but that you can't get the power you want into the space available. JVC to the rescue. With their new Bongiovi technology, they accomplish with software what other companies accomplish with more speakers, boxes and amps. If you outfitted a DaLorean DMC-12, like the one shown here, with the two 4-inch speakers in the front and three 10-inch speakers in the rear, without the Bongiovi technology enabled, it would sound like a mid-line factory speaker set. But with the Bongiovi enabled, you would think you had a home theater system in your car.
Americans have had a love affair with the DMC-12 since Marty McFly hit 88 mph in 1985. So much so, that this last Halloween, my first college roommate was looking for a costume, and decided to purchase a DeLorean to go with his Marty McFly gear. Okay, so that is a little extreme, but true. And while JVC didn't buy the DeLorean DMC-12 for a Halloween prop, as the workers at the booth said, it is not just showcasing the power of the Bongiovi technology -- having a DeLorean here is just cool. I definitely think so, it certainly got my attention.