Tuesday, March 4, 2014 | 9:56 a.m.
When your boss is Tony Hsieh, it's not unusual to wind up in a bar for your last meeting of the day. This is the case one January night in downtown Las Vegas, where the CEO of Zappos is investing his personal $350 million fortune in building an entrepreneurial utopia in his company's image. Maybe the most ambitious piece of his vision is "Project 100," the code-name for a private car-, ride-, and bike-sharing service combining aspects of Zipcar, Uber, CitiBike, and RideScout scheduled to launch this summer.
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