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December 21, 2014

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Las Vegas (of all places) may be about to reinvent car ownership

Image

Sam Morris

Traffic is seen on Flamingo Road on the Las Vegas Strip in this April 28, 2011, file photo.

When your boss is Tony Hsieh, it's not unusual to wind up in a bar for your last meeting of the day. This is the case one January night in downtown Las Vegas, where the CEO of Zappos is investing his personal $350 million fortune in building an entrepreneurial utopia in his company's image. Maybe the most ambitious piece of his vision is "Project 100," the code-name for a private car-, ride-, and bike-sharing service combining aspects of Zipcar, Uber, CitiBike, and RideScout scheduled to launch this summer.

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