Las Vegas Sun

August 30, 2014

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Las Vegas’ lucrative nightclubs pump up the spectacle

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Claire Hart

Marquee Nightclub

At Marquee Nightclub in the Cosmopolitan of Las Vegas, a $1,500 bottle of Champagne is topped with a sparkler and delivered by a waitress under a spotlight. Life, a competitor opening down the street in August, will up the ante: Patrons will order by tugging on a rope, and an acrobat will descend from the rafters to serve the bubbly.

That club, at the new SLS Las Vegas Hotel & Casino, will be the latest to pull out all the stops. Sin City, home to seven of the 10 top-grossing bars in the U.S., according to Nightclub & Bar magazine, has become a laboratory for all things innovative in the $20 billion industry.

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