Las Vegas Sun

May 4, 2024

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Press Release

Maloof-owned Brand Never Hungover Now Available in Las Vegas

Published on Tue, Jul 15, 2014 (12:06 a.m.)

Maloof-Owned Brand NEVER HUNGOVER Now Available In Las Vegas
One of the fastest growing products in America that helps prevent hangovers

LAS VEGAS - Never Hungover, a new brand owned and marketed by the Maloof family, is now available in Las Vegas. Industry leader Southern Wine & Spirits has signed on to be the distributor for the emerging brand.

“This is an exciting time for our company, as we bring Never Hungover to our hometown of Las Vegas,” states owner Joe Maloof. “We have worked diligently over the past eight months to develop and bring this brand to market, and have already seen a very positive consumer response. Now we have this opportunity to work with the dynamic leadership team at Southern Wine & Spirits to distribute Never Hungover to the millions of people who come to enjoy the excitement of Las Vegas.”

Never Hungover was introduced this past January through an exclusive national launch at nutritional supplement leader GNC. Due to strong sales and consumer demand through the successful GNC rollout, Never Hungover has expanded its domestic reach over the past three months to more than 1,000 retail locations in New Mexico and Texas and now Nevada is next up for statewide distribution.

Never Hungover actually is already available at some locations in Las Vegas as part of a recent soft launch, including some Terrible Herbst convenient stores, the MGM Grand, Cosmopolitan Las Vegas, and Palms gift shops as well as Wynn Encore Beach Club and Surrender. Hundreds of other local retailers are expected to start carrying the brand in the coming weeks.

“Never Hungover has been a huge hit at Wynn Encore Beach Club,” says Pauly Freedman, Director of Operations for Wynn Encore Beach Club and Surrender. “People want to enjoy themselves when they are experiencing the fun of Las Vegas, and Never Hungover gives consumers a chance to avoid the hangover blues through a healthy vitamin-based drink.”

Never Hungover is a great-tasting dietary supplement comprised of a natural blend of vitamins, antioxidants, amino acids, nutrients, and minerals that contains zero sugars, calories, or carbohydrates. The formula helps neutralize and process the toxins caused by alcohol in the liver and kidneys and turns those toxins into acetic acid that is flushed out of the body, thus drastically reducing the cause of a hangover. Produced in the United States, Never Hungover is sold most commonly in an eye-catching red and white 2oz bottle but also is available in a larger 750ml bottle. The brand was recently featured on a segment of the widely popular national television show, The Doctors, and a number of celebrities have provided positive testimonials on its effectiveness.

“We are very proud of the healthy benefits of Never Hungover and the fact that it is comprised primarily of vitamins, nutrients and minerals with no sugar, calories, or carbs. We are thoroughly committed through all our resources to growing the Never Hungover brand both here in Las Vegas and globally. Our family has a long history in the distribution business, and to now have our own product out on the market is extremely exciting,” adds co-owner Gavin Maloof.”