DigitalData subscription is a great deal

By Ulf Buchholz

Friday, April 10, 2009 | 2 a.m.

Imagine you’re in the process of sending out a mailer advertising your newest service to all of the new businesses in the Las Vegas Valley. In the past, you would have had to either gather the information yourself from the various local municipal governments or retype the information from the print edition of In Business Las Vegas. Either process was time consuming. No more.

Now you can go to In Business Las Vegas’ Subscription PLUS DigitalData that provides the data as an Excel file, e-mailed to subcribers every Friday morning. You’ll have the data before many of you will find the print edition in your mailbox. More importantly, you can now sort the data any way you like. Using a mail-merge or exporting the data into a database, you can dramatically cut the time it takes to complete a mailing or update your contact lists.

You also get extended versions of some of the data. Because space constraints in the print edition of In Business Las Vegas allow us to run leases valued at only $100,000 or more than $1 a square foot, you can now get a listing that includes all of the information we’ve gathered for that week. That’s only one example of the extended coverage provided by our Subscription PLUS DigitalData. Other items that have been enhanced are business licenses, building permits, sales and deeds. All of these items are subject to some kind of cutoff in the print edition and have been expanded to include more information in the digital incarnation.

Exclusively available in the Subscription PLUS DigitalData are all fictitious names filed with the Clark County Clerk each week. Approximately 300 additional companies and addresses per week are available to subscribers. Even if you don’t use the fictitious names listings on a regular basis, they’ll certainly offer some entertainment value with company names such as this week’s appropriately named Luke 10:19 Pest Control. Luke 10:19 in the International Standard Version of the Bible reads: “Look! I have given you the authority to trample on snakes and scorpions and to destroy all the enemy’s power, and nothing will ever hurt you.”

For space reasons, the print edition of In Business Las Vegas rarely includes complete versions of our industry rankings, The List. With Subscription PLUS DigitalData you can get all of the responses to our surveys, even from small companies that would otherwise fall below the cutoff, even for our annual Book of Business Lists.

All of these added features are available for $99 including a one-year subscription to In Business Las Vegas while current subscribers pay an upgrade price of $39. If you want to also receive the electronic version of the Book of Business Lists at the end of the year, the subscription price for the whole package is $179. That’s quite a deal compared with similar services where you’d pay a per record fee as high as 0.49 cents. With approximately 700 records each week, our rates are closer to 0.1 cents per record and all records are new, unlike many of those from traditional mailing lists.

Ulf Buchholz is research director of In Business Las Vegas. He compiles the data and the lists and can be reached at 259-4197 or at [email protected].