Friday, June 25, 2010 | 2:05 a.m.
Beyond the Sun
M&M’s World is adding 3,300 square feet of retail space to the third floor of its four-story store on the Strip. The expansion is expected to be complete in August.
The expansion will include a printing station where guests can print customized M&M’s.
Mars Inc. spokeswoman Alice Nathanson said people now can only order the customized candies through the M&M’s website, but for years guests have asked to create their own in stores.
In addition to printing names and words on M&M’s, customers will also be able to select Las Vegas-themed graphics that have been developed exclusively for the in-store printer. The in-store printing station will be installed by October.
Nathanson said per Mars company policy, the company would not be releasing the cost of the expansion. She said no new employees would be hired for the expanded store.
During the expansion, M&M’s World will maintain its normal hours of Sunday through Thursday 9 a.m. to 11 p.m. and Friday though Saturday 9 a.m. to 10 p.m.
M&M’s World currently spans more than 28,000 square feet at the Showcase Mall on Las Vegas Boulevard.
Aside from offering M&M’s-related merchandise, the store shows a daily, free 3-D movie. The store features M&M’s in nearly every color in which they are manufactured and a replica of the M&M’s race car driven in the NASCAR Sprint Cup series.
Opened in 1997, the M&M’s World Las Vegas location was the first store in the U.S. It was later joined by locations in New York City in 2005 and Orlando in 2006. The M&M’s World stores are run by the Mars Retail Group, a subsidiary of Mars Inc. Mars Retail Group also runs the Ethel M Chocolate Factory in Henderson.
Last month, Mars announced its Southern Nevada locations would be cutting 25 jobs because of reorganization. Nathason told the Sun last month that about 10 employees were relocating to New Jersey and another 15 Henderson positions were being eliminated as part of the reorganization.