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August 3, 2015

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Sugar Factory brings on celebrity photo opps with Couture Pops

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Scott Harrison/Retna/HarrisonPhotos.com

Kim Kardashian at the grand opening of Sugar Factory American Brasserie at the Paris on March 4, 2011.

Las Vegas and celebrities have a symbiotic relationship. Casinos and nightclubs like the cache of having boldfaced names hanging around, and the famous and notorious enjoy the spoils — the appearance fees, perks and usual Vegas enticements. Add candy to that list.

Perhaps no candy store locally or nationally tries to tap celebrity to market its goods like Paris Las Vegas’ Sugar Factory.

The candy store and restaurant sells Couture Pops — celebrity-endorsed lollipops. They cost $22 to $25, but the bedazzled lollipop stem is reusable, and three-packs of replacement candy heads sell for $12.50.

Here’s how it works: Celebrities who design and endorse a lollipop for the store’s “Signature Series” get a paycheck. Others who merely pose for a photo get free loot.

The Sugar Factory reaches out to celebrities who are already at the resort. For example, if the casino’s Chateau Nightclub & Gardens has scheduled a celebrity appearance, then more than likely the celebrity will eat dinner at Sugar Factory American Brasserie beforehand.

The shop is going for “Willy Wonka meets MTV,” said Corey Jenkins, a partner in the company. Here is a look at some celebrities who have taken to the Couture Pop photo opp in the past few months:

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