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August 28, 2015

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Customers pop the question at Tiffany & Co. in private, with style

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Steve Marcus

A view of the Tiffany and Co. jewelry store in the Crystals retail mall Monday, Oct. 15, 2012.

Proposing at Tiffany's

An engagement ring is displayed at Tiffany and Co. in the Crystals retail mall Monday, Oct. 15, 2012. The ring, with a 3.45 carat, D color, internally flawless diamond, retails for $488,500.00. Launch slideshow »

Behind the cases of sparkling diamonds and gold at Tiffany & Co. at Crystals is a private room where people try on expensive jewelry and — sometimes — propose marriage.

The room remains a secret to most customers, but if you’re a regular at Tiffany, you can take your loved one there, slip on a ring, pop the question and celebrate with a bottle of champagne.

“We have special customers who want some private time, and this is a part of what we do for them,” said Peter Sinibaldi, group director for Las Vegas’ four Tiffany stores.

Of the four stores, only the ones at Crystals and the Bellagio have private rooms.

The room at Crystals, the upscale mall at CityCenter on the Las Vegas Strip, is upstairs, near the cases with engagement rings. The rings still have the same six-prong setting as when Charles Tiffany introduced them in 1886 at his original New York store. The Tiffany rings range from a little more than $1,200 for a 1/4-carat diamond to $488,000 for a lustrous 3.5-carat diamond.

People asking to use the rooms usually have with them a significant other whom they want to surprise with a gift for an engagement or anniversary. The room at Crystals has photos of New York scenes hanging on the textured, taupe walls, a tiger-striped wood curio cabinet, a white couch, a chair and a coffee table. Sinibaldi said employees steer customers who want a bottle of celebratory champagne toward the wine cellar of a nearby restaurant.

Not everyone is so private about their intentions, however.

In one instance, a crowd gathered outside the Crystals store after a man placed a card with his marriage proposal on it next to a ring in the store window.

“People came by, saw the note, and many hung around the store waiting for her to come by,” Sinibaldi said.

Another man arranged to have his iPad placed in a display case flashing his proposal on the screen as he and his girlfriend passed.

In both cases, the woman said yes.

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