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April 19, 2015

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Move over CNN: UNLV tests live-polling technology during presidential debate


Leila Navidi

UNLV students and faculty watch the presidential debate with audience response meters at Greenspun Hall in UNLV on Tuesday, October 16, 2012.

Presidential Debate Watching at UNLV

UNLV students Lianna Sapien, left, and Garrett Estrada watch the presidential debate with audience response meters at Greenspun Hall in UNLV on Tuesday, October 16, 2012. Launch slideshow »

The results from UNLV’s first-ever presidential debate live polling on Tuesday were lopsided and inconsistent, but that didn’t bother focus group leader Ryan Hamilton.

Ten UNLV students and three professors took part in the polling inside the Greenspun School of Journalism’s new Emerging Technology Lab. Each was armed with a brand-new pocket-size device called an audience response meter that was used to answer questions throughout the debate.

Three students left before the end, and while nine out of 10 participants believed President Barack Obama won the debate, the sample size was too small to be significant. Still, Hamilton said the event was a success. It sparked conversation, engaged students in the debate and proved that the technology can be used on a larger scale.

“The expectation is to become familiar enough with the technology to teach other professors and graduate students so that they can use it,” Hamilton said. “The idea is the emerging technologies lab is a tool for the college to engage students in relevant political activities.”

The event began with a question about which candidate they expected to win the debate, with Obama being favored over his Republican rival Mitt Romney. As the candidates proceeded to duke it out over questions about the economy, energy and the attack in Libya, the poll participants answered questions providing live snapshots of their opinions.

The group was split between Obama and Romney on who had better opening remarks, but Obama led the way after that. The president received the majority of votes in terms of best performance and exceeding expectations.

Click to enlarge photo

Students and faculty watch the presidential debate at UNLV in Las Vegas on Tuesday, October 16, 2012.

Once the debate finished, students and professors discussed what they heard.

UNLV graduate student Meline Ortega said she watched the previous debate at home, and was frequently frustrated with Obama’s lackluster responses. This time she felt he was more prepared and had a better performance. She said she wanted to participate in the polling to assess other people’s opinions.

“It was interesting for me to see how people are perceiving it,” Ortega said. “Although there seemed to be a little bit of a bias. Most people were kind of rooting for Obama in the beginning.”

Graduate student Jennifer Liese thought Romney would win the debate in the start, but was impressed by Obama’s performance. She felt Romney was too wishy-washy on his policies.

Meanwhile, UNLV senior Garrett Estrada felt that Romney performed better in the debate. He said his father owns a small business and had seen him struggle to gain traction in the economy. He particularly liked Romney’s plan to offer a tax break to small businesses.

Estrada said he enjoyed the chance to share his opinion throughout the debate through the polling.

“I thought (the polling) was cool — I just wish there was a larger sample size,” Estrada said. “Because there weren't enough people to really get an overall view of things.”

Hamilton said with the success of the test run, he plans to expand participation to utilize all 57 audience response meters for the next debate on Oct. 22. With more balanced data, he hopes it could provide a snap shot of the UNLV campus during the presidential debate.

At the very least, however, he’ll know how to use the technology.

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  1. The obvious challenge with holding a debate poll on a campus is that your sample isn't representative of the overall population. If UNLV could somehow gather a more representative sample by holding the event at a more general location (e.g., 2 or 3 elementary schools in addition to UNLV) and by inviting people from more diverse backgrounds (e.g., parents of those schools' children along with college students), then you would have a better chance of providing meaningful data with respect to public perceptions of the candidates' performance.

    Still, I think the technology sounds interesting, and it's nice to see people involved and engaged in the election process.

  2. Hi, my name is Garrett Estrada, I am the student pictured with my girlfriend on the couch in the story. I am about to complete my senior year at UNLV with a rigorous course-load and work schedule to afford to continue going to school. I am not sure where the commenters on this story so far seem to get off, but how dare you make fun of students who are trying to do the good thing and be apart of the democratic process. Sure we are not photogenic, because we are working our butts off in college to try and be able to get a real (note: Not Walmart) job upon graduation. There was a small turn out because we were in the minority in taking an interest in the presidential debate. For those that want to look at a few photos of a good event on campus and make fun of students is both ignorant and cruel. To cwcommish, to what makes you think that I have poor decision making skills? I have done all that I can to be a good student. an informed voter, and a member of the workforce, and unlike yourself, I do not hide behind internet anonymity and baseless snide comments. And to Daniel Jackson, this was a trial run in the Greenspun Journalism building to try and use new technology to help students take part in the political process. I'm sorry we do not look good enough to justify photos of our efforts.