Las Vegas Sun

April 27, 2015

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Joe Downtown: Iowa students announce vegan food truck as their downtown project


Mona Shield Payne

Drew O’Bleness, center, identifies a need for change while sharing ideas with fellow classmates participating in their college course “Reimagining Downtown Las Vegas” at Work In Progress in Las Vegas Wednesday, March 20, 2013.

After spending spring break here, University of Iowa students in a class that focuses only on downtown Las Vegas have come up with something they believe will enhance the area.

The upper-level students who spent spring break here and downtown as part of their classwork are going to introduce a vegan food truck to the downtown landscape.

Students announced their initiative, Frozendipity, on their Facebook page, which is named after the class, “Reimagining Downtown.”

“Frozendipity is essentially a charming, nostalgia-inducing, renovated ice cream truck serving raw, vegan treats while inconspicuously showcasing an introduction to healthy foods ...”

Downtown Project committed $50,000 to the class of Professor David Gould, a faculty member in the College of Liberal Arts and Sciences, which is the budget the students must work with. Gould was inspired to create the class after meeting Zappos CEO Tony Hsieh, who helped create Downtown Project, some three years ago.

The class is partnering with two Las Vegas businesses, Baby I Like It Raw, creator of healthy, raw food dishes, and the Las Vegas Wellness Institute.

Students plan to return in the summer to work out details and to roll the truck onto the streets of downtown.

Joe Schoenmann doesn’t just cover downtown, he lives and works there. Schoenmann is Greenspun Media Group’s embedded downtown journalist, working from an office in the Emergency Arts building.

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