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September 1, 2014

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App of the Week:

Simplify your message with Yo

Image

Apple Store screenshot

Editor’s note: There are more than 1 million apps available for download from Apple's App Store and a similar number of Android apps available on Google Play. The Sun weighs in on one of the applications it deems worthy of being the App of the Week.

App: Yo

Where you can find it: Apple’s App Store, Google Play, Windows Phone Store

Cost: Free

What is it: It’s not “Yo, Adrian” or “Yo, homeboy” or “Yo, wallflower.”

It’s just Yo.

Yo is an app that debuted in April, and since then it has been downloaded more than 2 million times.

The sole reason for the app? For its users to send a simple message to followers:

“Yo.”

The message, of course, can have multiple meanings, as Yo’s developers point out:

• A blog can Yo its readers when there’s a new post.

• An online store can Yo customers when a new product is offered.

• A football club can Yo fans when the team scores.

• An ice-cream truck can Yo the kids when it’s around the corner.

The meanings can be endless. Or mindless.

Here’s how one reviewer on the Apple Store described his experience with Yo:

“I used to spend my days wondering what the world has to offer me. When I wasn't getting picked on, I was getting an F on my tests. I didn't know what to do with my life. But then I found an app called Yo. I didn't know what to expect when I downloaded the app, but shortly after downloading it I began (to) realize things in my life (were) starting to work out. My social life began to thrive and now I am captain of my high school football team with 28 scholarship offers from D1 schools such as Auburn, Alabama, Texas A&M, LSU, and many others. I now have a 4.2 GPA and scored 2100 on my SAT. I now have found the meaning of life again and I feel 'reborn.' Please download this app. It will change your life for the better. I promise.”

Yo.

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