The neon sign at Silver Sevens Hotel & Casino is shown in this, July 1, 2013, file photo.
Thursday, Nov. 9, 2023 | 11:47 a.m.
The Silver Sevens, just east of the Las Vegas Strip, will undergo major renovations and ultimately be rebranded as the Continental, the casino’s operator announced today.
The Continental will offer a rooftop bar and lounge with views of the Las Vegas skyline and several dining options, Affinity Interactive said in a statement.
“This marks an exciting chapter for our property and company,” Affinity CEO Andrei Scrivens said. “Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history.”
The casino will include the Pink Taco, a restaurant and nightlife spot “born of local culture and shaped by the spirit of rock and roll,” the company said. The menu will feature tacos and crafted beverages.
Resurrecting the Continental brand in Las Vegas will pay tribute to the city’s golden era and a “legacy of excitement, approachability and value,” the company said.
Las Vegas’ original Continental closed suddenly more than 20 years ago, much to the dismay of its loyal employees.
The new Continental experience will debut in 2025, with an expanded gaming floor and outdoor gaming options, according to the casino’s website.
“The Continental brand reaffirms our dedication to delivering a unique, exceptional, and value-driven experience to our community, while also contributing to Las Vegas’ growing reputation as a global sports and entertainment destination,” Scrivens said in a statement.
