McDonald’s unleashes latest weapon in fast-food wars — and that should terrify Burger King, Wendy’s

Richard Drew / AP

In this Dec. 20, 2010, file photo, McDonald’s signs sprout from the restaurant’s parking lot in New York.

Business Insider

Monday, Nov. 23, 2015 | 9:08 a.m.

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McDonald's is getting cheaper, and that's bad news for Wendy's and Burger King. As part of its turnaround plan, the fast-food chain is realigning around what it calls a "value platform," which essentially means the company is planning to offer more promotions.