Wednesday, Sept. 2, 2009 | 3:42 p.m.
I heard from the Gore-Tex people the other day.
Not Jason Alexander, the actor who played George Costanza on "Seinfeld" who famously walked around New York's Upper West Side in a jacket made of Gore-Tex that made him look like a bubble boy.
A publicity person named Erin. "I'm Erin from Gore-Tex" she said. Or was it Gore-Tex from Erin? Maybe she's Irish.
She must have been very young, too, because she didn't immediately pick up on my "Seinfeld" reference. Anyway, Erin of Gore-Tex said there's a new product that hunters are simply going to love because it makes them invisible in the eyes' of their prey.
It's called Gore Optifade technology.
Unlike traditional camouflage, Optifade concealment "prevents your prey from recognizing you as a predator -- even if detected -- making you NOTHING in their eyes," the Web site says.
A show about nothing. A hunting jacket that makes you nothing.
Not that there's anything wrong with that.
Although, I suppose, the deer and the antelope might think otherwise.
If you've been wondering recently if Tim Riggins will be returning for another senior season on "Friday Night Lights" there's a small chance you might be watching too much TV.