Seminar set on casino marketing, direct mail

The Casino Management Association and the Community College of Southern Nevada's Hospitality Institute are presenting a seminar Wednesday titled "Advertising, Promotional & Direct Mail Marketing Tips."

The guest speaker is John Romero, a casino marketing consultant, author and lecturer.

Romero is the author of two books: Casino Marketing and Secrets of Casino Marketing.

Romero will discuss the most effective uses of casino marketing databases, his favorite direct mail tips, his favorite advertising and promotion tips, target marketing and direct response advertising. There will be a question and answer session.

Wednesday's two-hour seminar is at 2 p.m. in room 1068 of the Main Building at CCSN's Cheyenne Campus.

Prices are $30 for CMA members and $60 for non-members. RSVP by calling 593-5477.

archive