New ad agency lands first contract

The MGM Grand hotel-casino has switched its advertising account to a start-up advertising agency founded by a former Mirage Resorts Inc. executive.

The hotel-casino announced Friday that it had signed with Schadler Kramer Salisbury Advertising. The firm was founded by John Schadler, former vice president of advertising for Mirage Resorts. The MGM is the firm's first contract.

The advertising contract was formerly held by Young & Rubicam and the Merica Agency.

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