Thursday, Feb. 6, 2003 | 10:03 a.m.
Park Place Entertainment Corp. of Las Vegas has signed an agreement with Avenue A to assist in the development of the company's online advertising campaign. Seattle-based Avenue A is a digital marketing services and technology company whose clients include AT&T Wireless, Best Buy, Eddie Bauer, Ralph Lauren and Microsoft. The company will produce Web advertising, optimize search engine hits, offer consulting services and analyze online results for Park Place.
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