August 12, 2026

UAW-DaimlerChrysler renews sponsor deal

UAW-DaimlerChrysler has signed a multiyear agreement to remain as the title sponsor of the annual NASCAR Winston Cup race at Las Vegas Motor Speedway.

The race will continue to be called the UAW-DaimlerChrysler 400. Terms of the agreement were not disclosed.

UAW-DaimlerChrysler has sponsored the Las Vegas Winston Cup race since 2001. This month's race, which was won by Matt Kenseth, attracted a record crowd estimated at 140,000.

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