Tuesday, May 6, 2003 | 9:47 a.m.
ValetNoir Inc., a Las Vegas technology company that makes player tracking software for casinos, has signed a lease for expanded office space in the Airport East Center and expects to hire additional technology, marketing and support employees to coincide with the launch of the company's newest software.
The software, called "Player Search," allows casino operators to mine ValetNoir's proprietary database of players for new customers. The search feature selects only the portion of the database of players who have volunteered to be searched.
Player Search allows casino marketers to search membership by geography, demographics, level of play, player card history and host name.
"Players want to be appreciated with offers from new places," ValetNoir founder and Chief Executive Officer George Nassef said.
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