Automaker advertising at Vegas Strip attraction

The Rouse Co., owner of Fashion Show mall on the Las Vegas Strip, announced today that General Motors Corp. is the first automotive advertiser to use the mall's four full-motion LED screens that are displayed on Las Vegas Boulevard. Cadillac was the first brand featured; additional GM brands will be advertised on the mall's multi-media displays throughout the year.

Rouse is working with ClearChannel Spectacolor (a joint venture between Spectacolor Communications Inc. and ClearChannel Outdoor, a subsidiary of ClearChannel Communications Inc.) to market companies at the mall's multi-media venues, including the 10-story "cloud" in front of the mall, full-motion outdoors LED screens, and "The Great Hall" inside the mall, which features live events and video screens.

Special packages are available to tie-in to conventions, trade shows or special events such as NASCAR races and prize fights.

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