Friday, May 1, 2009 | 2 a.m.
Dentists shouldn’t offer free Wi-Fi. But Pennsylvania transplants Drs. Randy Bryson and Toni Margio don’t see a problem with it. After 20 years running a successful cosmetic and general dental practice in Pennsylvania, the husband and wife team recently opened their dream practice in Summerlin.
Las Vegas Beautiful Smiles is all about the patient experience instead of a dental experience. Whether it’s a chipped tooth being repaired, filling, restoration or cosmetic work, the pair are clearly committed to the comfort of the patient, something felt immediately when walking into the office waiting area, which is complete with a tranquility fountain, café chairs, complimentary coffee, snacks and the ever-impressive free Wi-Fi.
“We didn’t want this to look like a dentist’s office at all,” Bryson said of the waiting area.
Beyond the waiting room, the couple’s new practice isn’t short on perks or the best in dental technology, such as digital x-rays, a painless Novocain delivery system, Zoom!2 Chairside Whitening System and more. The pair also use a CEREC system, which allows customers who have custom fabricated crowns and veneers to have them done in-office, the same day, instead of wearing a temporary crown and enduring a second round of anesthesia. Before springing for the $120,000 technology, Bryson and Margio researched and trained with the product for a few years.
“We held off for a few years, while the technology was being perfected,” Margio added. “They (crowns) fit so much better, because they are made with an image of the actual tooth, not just a (traditional) mold.”
The 2,400-square-foot office has three dental suites but easily could be expanded to twice the capacity. Meanwhile, exam areas have ample sitting space for visitors, and patients are offered movies, massages and paraffin wax therapy during lengthier stays.
“At our old office, we would pull up chairs for people, but it was so tight,” added Bryson about the Pennsylvania practice, which swelled to 3,000 patients at one point. The husband and wife team is targeting between 500 and 1,000 patients for the new office, which will help them maintain a high standard of care.
With Bryson and Margio engaging in 100 hours per year of continuing education, as well as being involved in educating other dentists, the site has a room dedicated to patient education and other meetings.
Bryson and Margio — who have been listed in the peer-reviewed The Best Dentists in America publication — also recently joined the Crown Council, a national association of independent dental practices, whose members are nominated by peers. The group has raised $20 million for charities around the country. Through Margio and Bryson’s practice, money collected for teeth whitening in the months of March, April, May and June are split between the Nevada Childhood Cancer Foundation and Teammates for Kids, a national program that contributes financial resources to children’s charities.
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