Published Tuesday, April 20, 2010 | 5 p.m.
Updated Tuesday, April 20, 2010 | 5:48 p.m.
MGM Mirage has asked its shareholders to allow the company to change its name to MGM Resorts International, according to a Tuesday filing with the Securities and Exchange Commission.
“The company’s board of directors believes it is advisable and in the best interests of the company to change the name of the company from ‘MGM MIRAGE’ to ‘MGM Resorts International’ in connection with the company’s ongoing branding and marketing strategy,” the company said in the filing.
MGM Mirage said in the filing that the proposed new name would broaden the corporate name while still remaining recognizable, and is more aligned with the company’s current strategy.
The company formed a subsidiary, MGM Mirage Hospitality, in May 2007 to explore opportunities in international markets. At the time, the company said it was exploring options in Abu Dhabi, China and the United Kingdom. MGM Grand Macau, which opened in December 2007, was the company’s first international venture. The hotel-casino is a 50-50 joint-venture partnership with Pansy Ho.
The company, formerly known as MGM Grand Inc., changed its name to MGM Mirage in May 2000 after it acquired Steve Wynn’s Mirage Resorts, which included the Mirage, Bellagio, Treasure Island and the Beau Rivage Resort and Casino in Biloxi, Miss.
Shareholders will vote on the name change at an annual meeting in June.
A MGM Mirage spokesperson said that the possible name change doesn't mean the company is selling the Mirage.