Las Vegas Sun

May 19, 2024

Taxi company sues RTC over name of Ace bus line

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Las Vegas taxi company Ace Cab Inc. is suing the Regional Transportation Commission of Southern Nevada, charging the RTC is competing unfairly by using the Ace name for some of its bus lines.

In a lawsuit filed in U.S. District Court in Las Vegas on Wednesday, Ace Cab and its owner Frias Holding Co. say they've been using the Ace name since 1963 serving local and tourist taxi riders.

The lawsuit alleging trademark infringement says that on March 28, the RTC launched two bus lines under the ACE Gold Line and ACExpress brands and that another line is being developed called the ACE Green Line.

"By using ACE marks and/or marks confusingly similar to plaintiffs' trademarks with the knowledge that plaintiffs own and have used, and continue to use, their trademark in Las Vegas, and beyond, defendant has intended to cause confusion, cause mistake or deceive consumers," Ace Cab charges in its lawsuit.

Attorneys for the RTC have not yet responded to the allegations.

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