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April 24, 2018

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Nevada Wonk

Carolyn Goodman commercial to air during the Oscars


Sam Morris / Las Vegas Sun

Carolyn Goodman speaks at a Las Vegas mayoral debate sponsored by various neighborhood associations Tuesday, February 22, 2011.

Updated Friday, Feb. 25, 2011 | 4:55 p.m.

As of now, businessman Victor Chaltiel is the only Las Vegas mayoral candidate with commercials on the air.

You've probably seen them. They run constantly and feature Chaltiel saying, "Victor for Las Vegas," in his thick French accent.

Chaltiel has so far enjoyed a monopoly on the airwaves but he'll soon have competition. Several of the top candidates are gearing up to release campaign commercials.

Former school administrator and Las Vegas first lady Carolyn Goodman will be next to hit the tube, with a one-time spot slated to run Sunday during the Academy Awards broadcast. It's set to air during the last commercial break before the best picture winner is announced.

Goodman's campaign manager Bradley Mayer said the ad is "meant to acknowledge the past but look to the future." A teaser that will be released on the web (and is posted to the right) focuses on Mayor Oscar Goodman's popularity.

"Who is 'Good' enough to follow Oscar?" it asks.

Then, a picture of Carolyn Goodman flashes on the screen.

Goodman's campaign will continue running ads that week. The campaign has filmed several spots.

Mayer said it's common for a mayoral candidate to spend between $40,000 and $60,000 a week on television commercials.

Clark County Commissioner Larry Brown also has been in the studio and this week wrapped on several of his own television spots.

Those are expected to begin airing next week. The first will be an introductory ad, with Brown speaking directly into the camera.

"Some who say our best days are behind us, they don't see what I see every day," Brown says in the ad. "People with pride, moms and dads committed to the future of this community, seniors enjoying a great quality of life."

The commercial is intended to show Brown's sincerity and affability, his aides say. It also foreshadows a fiscal theme that will be the lynchpin of his messaging.

The campaign expects to spend about $300,000 on commercials.

Ad buys from both Goodman and Brown will likely pale in comparison to Chaltiel's. He is spending $150,000 on television spots next week alone.

When all is said and done, it is likely his commercials will cost him upwards of $600,000.

Clark County Commissioner Chris Giunchigliani hasn't produced any television commercials yet, but she did release her second web ad Friday. It's an interview-style spot, in which Giunchigliani talks about her passion for Las Vegas and her ability to build consensus.

"I'm very persistent, and when I'm very passionate about something, I roll up my sleeves and I get the job done," she says.

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