Friday, Nov. 11, 2011 | 2 a.m.
In a damaged Las Vegas economy, Lamborghini owner Michael Obradovich could be found Thursday night nearly drooling over the newest luxury sports cars, valued somewhere in the $500,000 range.
Obradovich was one of about 100 people who attended the grand opening for the Lamborghini of Las Vegas’ 2,600-square-foot showroom expansion. The dealership, located in Henderson, also unveiled the Italian sports car brand’s newest model, the Aventador LP 700-4.
Even with the country’s record unemployment rates, Lamborghini COO Wolfgang Hoffmann said Las Vegas is a growing market for the company.
Hoffmann said the Las Vegas dealership sells an average of 20 cars a year to affluent clientele — “Who want to express their success.”
Jim DiGuilio, general manager for the Las Vegas dealership, says there are still people employed who are fulfilling their dreams of owning a sports car.
“Even if unemployment is 10 percent or 12 percent, that means 80 percent are working,” DiGuilio said.
The type of person who buys one of these cars has changed, Hoffmann said. Currently, more doctors and entrepreneurs who value the latest innovations in technology are laying down the high dollars for the Lamborghinis.
For Obradovich, who invents cell phone and car navigation devices, the Lamborghini’s technology isn’t the main reason he purchased his 2008 Lamborghini Superleggera. It's more on the emotional level.
“That’s the badest-ass car I’ve ever seen,” Obradovich said, proudly pointing out a toy yellow Lamborghini parked near a Rolls Royce and a Bentley.
“People are always posing on the car,” he said, explaining that he oftens finds evidence after a grocery store run — handprints on the window.
How it handles was another reason Obradovich bought the car.
“You feel like you’re crawling at 70 mph,” he said. “It drives like a dream.”
Obradovich, who lives in Summerlin, likes to cruise up and down Sahara Avenue. But he boasts that he needs to drive his car only once down the Strip to turn heads.
“It’s like taking a hot Puerto Rican to a disco,” Obradovich said. “It’s all attitude.”