Las Vegas Sun

May 6, 2024

Starbucks launches voice ordering via app, Amazon’s Alexa

Starbucks

Richard Drew / AP

This Dec. 20, 2010, file photo, shows signage at a Starbucks store in New York.

SEATTLE — Amazon's Alexa is now able to order up a latte.

Starbucks says it's partnering with Amazon's voice platform to offer what it calls "on command" ordering. Starting Monday, anyone with a device that has an Amazon device with Alexa, like the Echo smart speaker, is able to place a Starbucks order by just using their voice.

Starbucks is also launching a beta test of voice ordering through its iPhone app. The Seattle-based coffee giant says the feature is being rolled out to a limited group of 1,000 people nationwide Monday. It plans to expand the feature later this year.

Starbucks chief technology officer Gerri Martin-Flickinger says in a statement that the company expects to "learn a lot from both of these experiences and to evolve them over time."

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