Monday, March 2, 2020 | 4:25 p.m.
Editor & Publisher released its annual list of “10 News Publishers That Do It Right” today. Greenspun Media Group was introduced as one of the 10 “super” news publishers from a pool of 70 news outlets around the world.
The accolades focused on GMG's ELITE (Exclusive League of Industry and Tourism Experts) program that provides members with exclusive offers and access to VIP events on the Las Vegas Strip. Members are front-of-the-house hospitality workers who can enjoy unique experiences and share them with their guests when making recommendations on activities, shows, and food and beverage establishments.
CEO, Publisher and Editor Brian Greenspun and Chief Operating Officer Bob Cauthorn explained that everything comes full circle with this program. Establishments benefit when tourists visit their restaurants or shows; concierges benefit when they answer questions appropriately because tourists will come back to them for recommendations; and Greenspun Media Group benefits because concierges will end up handing tourists its publications, and then the establishments will want to do business with them because they have programs like ELITE.
