Canada stays home: Las Vegas loses a quarter-million Canadian tourists in 2025

Editor's note: Este artículo está traducido al español.

A steep drop in Canadian travelers helped drive weaker international visitation in 2025, adding weight to concerns that President Donald Trump’s return to office has hurt Las Vegas tourism.

The Las Vegas Convention and Visitors Authority’s 2025 international visitation estimates show Canadian arrivals fell 17.4% year over year, a loss of 252,400 visitors that brought the total to 1,196,300. Overall visitation dropped 7.5% in 2025 to about 38.5 million, the lowest level since 2021, while international visitors fell 4.8% to 4,726,500.

Since retaking office in January 2025, Trump’s tariff fights, immigration policies and repeated remarks about Canada have coincided with a drop in Canadian travel to the United States and, by extension, Las Vegas. Canadian visitation to Las Vegas fell sharply last year and remained the primary drag on the city’s international tourism totals.

That decline was especially significant because Canada remained Las Vegas’ largest international market. Mexico held steadier, with visitation rising 1% to 1,187,400, but several important European markets also slipped. Visits from the United Kingdom fell 1.4%, Germany declined 3.3% and France dropped 7.4%.

Together, Canada and Mexico accounted for 50.4% of international visitors in 2025, or 2,383,700 travelers. German visitation, for example, slipped from 182,500 in 2024 to 176,400 last year.

Asia-Pacific markets performed better. Travel from Australia rose 4.2%, South Korea increased 3% and Japan jumped 10.5%. Japanese visitation climbed from 114,000 in 2024 to 126,000 in 2025.

Steve Hill, president and CEO of the LVCVA, said in a statement that “Las Vegas operates at a scale that few destinations can match, and 2025 required us to remain nimble as conditions evolved.”

The downturn has also been tied to broader concerns about value, including complaints about high prices and a viral social media post that drew attention after a customer was charged $26 for a bottle of water.

In response, the LVCVA launched a $35 million “Welcome to Fabulous Las Vegas” campaign Sept. 4, pitching the city as an “ultimate escape at an unbeatable value.” The effort includes nationwide advertising, curated experiences, special offers and partnerships.

As part of the campaign, the authority also rolled out a “Fabulous Five-Day Sale” featuring more than 100 deals on food, lodging, entertainment and nightlife for visitors and locals. Some participating properties waived resort and parking fees.

“It is a commitment to hospitality,” Hill told the Sun at the time. “Because we offer so many different experiences across any budget, no matter what you spend, we need our customers to walk away feeling like, ‘That was worth it. That was great.’”

While leisure and international visitation declined, convention activity remained stable with 6 million attendees, nearly matching 2024 levels, officials said in January. Annual hotel occupancy averaged 80.3%, down 3.3 percentage points from the prior year. The average daily room rate fell 5% to $183.52, while revenue per available room declined 8.8% to $147.30.

View the international visitors report here.